7 Local Link Building Strategies To Grow Your Business
It is no wonder that businesses with quality backlinks appear at the top of search engines. That’s why Link building is one of the most vital strategies to drive local traffic to your website.
In Link building, the process is getting links from quality and relevant websites to your site. Link Building helps your business by significantly boosting your website ranking and making your business look important in the eyes of Google.
Most local businesses don’t leverage Link Building potential. The reason is that there is a myth that it is a complicated task.
To some degree it is, but it is not that hard too.
That’s why we have compiled 7 strategies that are easy to implement and will help you get started in Link Building.
Here are 7 simple Link Building Strategies to get other sites to link to you:
They are easy to implement but do require patience and time to start working.
1. Offer help to your Local Community:
Every city has NGOs and other organizations that are looking for sponsorships. These institutions are always organizing events and, if your business could help them or sponsor them, you could earn a link (in addition to publicity). As their campaigns usually have a link to their sponsors.
Do remember that while sponsoring, focus on causes and organizations that align with your business location, personality, and industry.
Also, keep in mind that you sponsor something that has an impact on your targeted audience. That’s why brands should know what their target audience cares about.
2. Partner with other local businesses:
By forming a strategic partnership with other local businesses, you can benefit from a boost in your social presence and getting links from their website. With this strategic partnership, you can grow your business with other businesses by promoting and sharing each other content.
Also, you can write testimonials on their website to further build your business’s social proof. Also, make sure that you write an authentic testimonial.
3. Find and fix Broken Links:
It is an ongoing process. It requires you to find broken links of websites relevant to your business, and then reach out to them with resources that you have created for the replacement of those broken links.
Your local business can approach it by doing extensive research on your competitor's broken backlinks and then reaching out to those sites with great content.
Similar to guest posting here also you need to reach out to them with an outstanding pitch.
4. Guest post for industry-relevant sites:
It is perhaps one of the most complicated link-building tactics of all seven, but it generates the highest return. And the best thing about it is that the results keep on compounding.
We have already discussed the right approach for executing successful guest posting in this article, make sure to read it.
Now how can this tactic benefit your local business?
Doing guest blogging can help your business in building social proof, plus having a guest post on a site that is relevant and authentic to your business drive qualified leads on your website too.
I have observed that most small businesses struggle with guest posting because they try to pitch to big publishing sites. As there is tough competition making your hard work go in vain.
I recommend that you should start pitching to your local and personal bloggers that align with your business vertical and industry.
It is easy to reach out to them.
5. Create High-Quality Content:
Content is the fuel that drives your link-building strategy forward. Today people like to share and link to content that they find valuable. For that reason, you need to focus on creating content that delights your customer and encourage them to share it with their community.
Your content needs to be educational and informative so that your audience can benefit from your content. Also, try creating different types of content and see what works best for your business. Add some local focus touch on your content for better impact. Doing so entices your audience to engage with you, making you stand out from the crowds.
6. Put effort into promoting your content:
Now that you have created content, it is time to work on promoting it.
Most small businesses create content but struggle when it comes to building traction. Because these small businesses don’t work on promoting it.
Also, there is a misconception that promoting content is cost-heavy. I don’t believe this. There are many content creation methods that small businesses can use that are both fun and economical.
As organic promotion is achievable and beneficial from both an economic and long-term growth standpoint.
As content drives link building, businesses need to work on their content promotion strategy to boost the process.
7. Leverage Google Alert:
Your business can benefit by reclaiming unlinked mentions. To do that, you need to set up a free Google Alert so that you get notified whenever a website mentions you without including a link.
After that, you can reach out to them for link building opportunity. This tactic could also be one of the easiest among all seven. Because the website you are reaching out to has already mentioned you.
Get Started with Link Building:
With these link-building strategies, you can start building backlinks for your business.
And remember that link building is an important step for your business marketing strategies, which requires both time and resources to start seeing results.
